Products and Services
This chapter presents the main products, product lines, or services your business provides. Include the following information:
How the product meets the market needs
Product description and specifications
Product cost
Competitive products
How the product meets the market needs
Answer the following questions:
What is the market demand ?
How does your product satisfy the market needs ?
What are the main advantages of the product ?
Product description and specifications
Describe the product's main features and specifications:
A general description
The main features
The main specifications
The operational method
Product cost
Explain the factors contributing to the cost of your product:
Direct labor
Materials
Sub contractors
Other
If you estimate future trends in product costing, present the projected trends.
If you are in the preliminary stage of research and development, describe the expected variance range.
Competitive products
List the major existing or anticipated competitive products, and describe their advantages and disadvantages compared to your product. Present your comparative analysis in a table as follows:
Air Conditioner Analysis
|
Competitor
A |
Competitor
B |
Planned Product |
Price |
$ 1500 |
$ 1800 |
$ 1200 |
Installation Mode |
Internal |
Internal |
External |
Sizing |
Very Good |
Good |
Super |
Weight |
18 lbs |
22 lbs |
14 lbs |
Size |
38/23/38 |
40/35/45 |
35/30/40 |
Warranty Period |
6 Months |
6 Months |
18 Months |
Service Level |
Good |
Poor |
Very Good |
Noise Level |
Low |
Low |
Very Low |
|
