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Executive Summary
The executive summary provides a snapshot of the entire business plan, including the following sections:
Business Description
Products and Services
Market & Business Opportunity
Financial Highlights
Business description
Briefly describe the Business Profile, including the following details:
Main activities
Date of establishment
The owners
The market positioning
The objectives
If your plan is for a start up business, focus on the new business description.
Products and services
Describe your main products, product lines, or services. Emphasize the advantages of your product, and what makes them attractive to customers.
Market & business opportunities
Describe your target markets, market size, and market share. Explain the business opportunity your market offers.
Financial highlights
Describe the projected financial highlights for the forecasting period. The financial highlights include projected sales, profit, cash flow, main financial indicators, and required investment, providing a clear picture of the business potential and opportunity.
Financial highlights Example
Period |
Revenue
(K-$) |
Op. Profit
(K-$) |
Op. Profit
(%) |
EBITDA
(K-$) |
Loan Balance
(K-$) |
Year 1 |
5495.00 |
549.47 |
10.00 |
616.80 |
749.11 |
Year 2 |
9120.00 |
1996.47 |
21.89 |
2149.80 |
632.97 |
Year 3 |
10140.00 |
2201.93 |
21.72 |
2424.60 |
504.74 |
Year 4 |
11020.00 |
2353.80 |
21.36 |
2635.80 |
363.12 |
Year 5 |
12520.00 |
2767.80 |
20.11 |
3105.80 |
206.65 |
Total |
48295.00 |
9869.47 |
20.44 |
10932.80 |
206.65 |
Financial requirements
Describe the finances you need to cover your projected expenses:
Financial requirements
|
Year 1 |
Year 2 |
Equity |
300 |
100 |
Owners Loans |
0 |
100 |
Loans |
0 |
0 |
Other |
0 |
0 |
Total Financial requirements |
300 |
200 |
Fixed Assets |
50 |
0 |
Research & Development |
100 |
0 |
Working Capital |
100 |
200 |
Contingency |
50 |
0 |
Total Financial Needs |
300 |
200 |
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